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FACEBOOK MESSENGER
MARKETING
What is it?
You can build a list by attracting new leads, nurture those leads by sending them content and answering their questions, and ultimately convert those leads into new paying customers.
Conceptually, it’s similar to how Email Marketing works. But in practice, Messenger Marketing works much differently than email. It’s much more conversational— with Messenger Marketing people are looking for a conversation that feels 1-1, where emails from most businesses are one to many. Also unlike email (where open and click-through rates continue to decline year after year), Messenger Marketing is actually growing.
What are the benefits?
It all starts with the customer getting to know your business but also building a database that you can use to promote
Your Business.
Engagements with the messenger bot opt customers in to the database enabling you to keep them up-to-date with specials, promos, events and much more directly into their messenger inbox!
How does it work?
There are many layers to Facebook Messenger Marketing, but lets start here with "Your Business". Scroll down to see how it works....
YOUR BUSINESS
PROFILE
This feature allows customers to communicate with the Facebook messenger bot and explore your business. This includes your story, services you offer, location and any relevant forms you may want the customers to prefill before they engage with page admins.
Check out Norma Jeans Business Profile and it's potential features, remembering this is customised to each industry and requirements.
COMMENTS
Facebook Comments Growth Tool is an awesome feature that can help you bring lots of Subscribers to your bot right from your FB Fan Page's posts. Commenting on a post prompt the bot to send them a message relating to the post, promoting further conversation.
Check out this example from PK Pool & Spa Care, we put together a giveaway post for them (including the graphic) and linked our messenger bot to the post to maximise opt ins from the competition comments.
BROADCASTING
MESSENGER BROADCASTING
Broadcasts are one of the best marketing tools available to your business. It allows you to reach every user that’s opted into your bot right in their Facebook Messenger. Allowing you to deliver content including events, specials and promos also engaging your followers to communicate with the bot.
Now you have subscribers you can speak to your audience! The beauty of the comment tool is you can opt your audience into particular categories, which means you can send them particular broadcast that appeal to them.
Check out this upcoming events broadcast for Flics Kitchen...
EMAIL BROADCASTING
Broadcasts are one of the best marketing tools available to your business. It allows you to reach every user that’s opted into your bot right in their Facebook Messenger. Allowing you to deliver content including events, specials and promos also engaging your followers to communicate with the bot.
Now you have subscribers you can speak to your audience! The beauty of the comment tool is you can opt your audience into particular categories, which means you can send them particular broadcast that appeal to them.
Check out this upcoming events broadcast for Flics Kitchen...
OUR CLIENTS
Click one of our clients to take you to their messenger and see messenger marketing in action!
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